A new study uses machine learning to analyze facial features and predict a "celebrity visual potential (CVP)" score, suggesting some features are associated with perceived charisma.
Key Findings:
Positive correlations with CVP: High cheekbones, large eyes, facial symmetry, sexual dimorphism (more masculine/feminine features), darker skin color (for white people).
Mixed correlations: Facial width-to-height ratio (positively with aggression, negatively with trustworthiness/generosity).
Negative correlations: Baby-facedness, thin jaw.
Beauty: Plays a small role in CVP, not the dominant factor.
Implications:
Business: Managers could use CVP to evaluate the image potential of employees/executives, but awareness of bias is crucial.
Individuals: Can use findings to understand perceived image, but shouldn't prioritize CVP over skills/personality.
Bias: Can be exacerbated or potentially reduced through understanding CVP score limitations.
Further research: Needed on race and CVP perception.
Overall: While facial features may influence perceived charisma, they are not the sole determinant. Focusing on skills, and personality, and addressing personal biases are more important factors for success.
Additional Notes:
The study focuses on visual aspects of charisma, not personality traits. CVP score is a measure of "star power" potential, not actual charisma. Ethical considerations of using CVP in decision-making should be addressed.

About the Author
Arabella Eloise Sveinsdóttir, a.k.a. Arabella Elric from Reykjavík is a visual artist, actress, writer, model, content creator, voice actress, and vlogger of Íslendingar-Mongolian heritage and Filipino nationality. She is an active volunteer for different organizations and humanitarian groups, and an advocate for mental health.
🩰 Visual & Performing Artist 🟡
Email: arabellaelricart@gmail.com | https://linktr.ee/arabellaelric
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