Social media platforms like Facebook and Instagram may seem like an easy way to reach customers, but building your own website can provide many benefits and advantages for your business.
From better data ownership to customization options, this essay will examine why building your own website can be a more powerful tool for marketing and growing your business.
Facebook and Instagram have many limitations that can prevent businesses from fully leveraging their potential. By building your own website, you can customize and control the design, branding, content, and user experience to meet your specific needs.
Additionally, owning your own data gives you greater control over customer analytics and allows for more targeted marketing campaigns. With a website, you can build a strong presence and reputation that can draw in customers and increase visibility for your business.
Building a website also gives you better control over monetization. With social media platforms, you must rely on external advertising and sponsored content to earn revenue.
However, you can integrate advertising options into your site and keep all profits to yourself. With your own website, you retain ownership of your content and can generate additional revenue streams such as paid memberships, subscription services, and more.
Building a website also allows you to better cater to your targeted audiences. With social media platforms, you're restricted by algorithms and content recommendations.
However, with a website, you can customize your content and target specific audiences more effectively. You can create personalized messaging and content that resonates specifically with your target demographics. This helps to build stronger brand loyalty and increases overall customer satisfaction.
Lastly, building a website provides you with greater authority and professionalism. Your website and social media accounts can coexist and offer different functions, but having a dedicated website reflects a deeper level of commitment. It demonstrates your expertise and knowledge and positions your business as a trusted source.
About the Author
Arabella Eloise Sveinsdóttir, a.k.a. Arabella Elric from Reykjavík is a visual artist, actress, writer, model, content creator, voice actress, and vlogger of Íslendingar-Mongolian heritage and Filipino nationality. She is an active volunteer for different organizations and humanitarian groups, and an advocate for mental health.
🩰 Visual & Performing Artist 🟡
Email: arabellaelricart@gmail.com | https://linktr.ee/arabellaelric
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